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Ted & Wills
A homeware sub brand for Jack Wills

Ted & Wills understands that university is a big change for anybody and it's vital to make sure students are living in a comfortable environment, with the use of colour and iconography reflecting that.
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Ted & Wills was created as a sub brand idea in accordance to a brief proposed by clothing brand Jack Wills. Ted & Wills looks at creating cosy and sustainable homeware targeted towards those who have just started university and want something on-brand yet seasonal for their new interiors.
Deliverables
- Colour palette design
- Creation of logo
- Repeat pattern print design
- Online & offline marketing collateral
- Brand bible creation



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