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Seaview Project
Practical services for complex lives.
Seaview Project is a charity at the heart of the fight against homelessness in Hastings and St Leonards.
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When I first came to Seaview, it was my role to kickstart their online presence and brand identity. Established in 1985 and finding their way into digital after the shift from the pandemic, we started with creating a brand palette that would be calming yet cohesive and recognised within the community, along with fonts and tone of voice for social media and marketing collateral.
Deliverables
- Colour palette redesign
- Complete rebrand of online presence
- Graphics for marketing collateral
- Quarterly newsletters
- Videography for social platforms
@seaview.project branded Instagram posts:
Rebrand results
490%
increase in social media following
+7800
new unique visitors to website (quarterly)
12.4%
cross-channel engagement rate
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